How to compete with Fintechs? Embrace a niche strategy

marketing Feb 06, 2023
PCI Marketing

By Dan Novalis, CEO of 2Novas

A must-read for bank marketers.

Most bank marketing campaigns fall short because they try to be everything to everyone or miss what customers actually care about. To compete against fintechs and megabanks, banks need to address very specific customer problems.

Here's how in this article!

Check out pages 18 -19 of The Financial Brand e-publication.

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